Published on 20 July 2026
This article was created with the support of artificial intelligence and reviewed editorially by us before publication.
This page was translated from German with AI support. The German version is the authoritative one.
“Should I advertise on Google or on Instagram?” — that is one of the most common questions small businesses ask. The short answer: both work, but for different goals. Here is the honest comparison for businesses in the Niederrhein region and beyond.
Google Ads: for people who are already searching
Google ads appear exactly when somebody is actively looking for what you offer — “roofer near me”, for example. The need is already there, so these ads often lead to concrete enquiries quickly. Ideal for trades, practices and services with clear demand.
Meta Ads (Instagram & Facebook): for people who don't know you yet
Meta ads show you to people who are not actively searching but who fit you well — by location, age and interests. Perfect for becoming known, showing offers and creating demand in the first place. Strong for hospitality, fitness, beauty and new offers.
The direct comparison
- Google Ads: harvests existing demand, quick enquiries, ideal for clear searches
- Meta Ads: creates new demand, excellent for awareness and visual offers
- Google: more about text and search terms — Meta: more about image and video
- Both are measurable and can be tested on a small budget
What we recommend to start with
If you need enquiries right away and offer something people clearly search for, start with Google Ads. If you want to become better known or push a new offer, start with Meta. The combination is strongest — test with a small budget first, then invest in what demonstrably works.
One thing matters: advertising only works if the page behind it convinces. Without a good, fast landing page every click evaporates. That is why ads and website always belong together.
Would you like to put this into practice in your business?
In a free first call we look together at where your biggest potential lies — no obligation, in plain language.