Published on 24 August 2026
This article was created with the support of artificial intelligence and reviewed editorially by us before publication.
This page was translated from German with AI support. The German version is the authoritative one.
The question comes up in every first call, and rightly so. The honest answer is: it depends — not as an evasion, but because two businesses with the same wish can mean completely different amounts of work. This article explains what the price depends on, so you can judge any quote better. Including quotes from other people.
The most important distinction: fee and ad budget
These two items are constantly confused. The fee pays for the work — planning, production, support, reporting. The ad budget is the money that goes straight to Instagram, Facebook or Google so that ads are shown. It never reaches the agency. Anyone quoting you a single total without disclosing that split is making it unnecessarily hard for you to check the offer.
What actually drives the effort
- How often something should appear. Twelve posts a month is roughly three times the work of four.
- Whether material is produced on site. A shoot at your place is the single largest item — and usually the most effective one too.
- Whether videos are included. An edited video costs a multiple of a photo.
- Whether somebody answers comments and messages. That is ongoing work, not a one-off.
- How much back and forth is needed. Two rounds of revisions are normal, six are an item of their own.
One-off or monthly?
A website is a project: build it once, then just maintain it. Marketing, by contrast, is a distance. A single month of advertising almost never produces a reliable result, because the platforms need time to learn who responds — and because your customers have to see you several times before they act. Anyone offering ongoing support should therefore think in months, not weeks.
The calculation that really counts
Instead of asking what it costs, ask: how many extra customers does this have to bring to pay for itself? Work with your average revenue per customer and — more importantly — with what a regular is worth over a year. For many local businesses that threshold is lower than expected. This number turns the decision into a factual one instead of a gut feeling.
How to spot a dubious offer
- Guaranteed results. Nobody can promise reach and enquiries — anyone who does is selling a promise, not a service.
- A long tie-in with no way out. A minimum term is normal; an uncancellable annual commitment with no interim step is not.
- No numbers. Anyone who cannot show after three months what happened either did not measure it or does not want to show it.
- Unclear rights to the material. Put in writing who owns the photos and videos after the contract ends.
- The price is the only statement. A quote without a described scope is not a quote, it is a number.
Where you can start small
Not every business has to start with monthly support. A fully maintained business profile, the first reviews and a fast, honest website cost no ad budget at all and often make a clear difference on their own. Paid advertising only pays off once that foundation is in place — before that you are sending people to a page that does not convince them.
We deliberately name our prices in conversation rather than on this page — not to hide anything, but because every package is adapted to size, goal and expectations. A first call with no obligation costs nothing and ends with a concrete figure you can review at your leisure.
Would you like to put this into practice in your business?
In a free first call we look together at where your biggest potential lies — no obligation, in plain language.